1. Website Crawling and Indexing
- How search engines crawl websites
- Robots.txt and sitemap.xml
- Ensuring important pages are indexed
2. Site Speed Optimization
- Tools: GTmetrix, Google PageSpeed Insights
- Compressing images, lazy loading
- Using CDN and proper hosting
3. Mobile-Friendly Design
- Google’s mobile-first indexing
- Responsive design best practices
- Mobile usability testing tools
4. HTTPS and Security
- Importance of SSL certificates
- Trust and ranking signals
- Fixing mixed content warnings
5. Canonical Tags and Duplicate Content
- Causes of duplicate content
- Using canonical tags correctly
- Rel=“next” and rel=“prev” for pagination
6. Structured Data and Schema Markup
- Enhancing search listings with rich results
- Adding FAQ, product, review schema
- Tools to validate and test schema
7. URL Structure and Site Architecture
- Clean, readable URLs
- Flat site hierarchy vs. deep nesting
- Breadcrumbs for navigation and SEO
8. Core Web Vitals Revisited
- Detailed look at LCP, FID, and CLS
- Real-life improvements
- Impact on ranking and bounce rates
9. Fixing Technical Errors
- Common issues: broken links, redirect loops, 404s
- Using Screaming Frog or Ahrefs to audit
- Setting up Google Search Console alerts
10. Technical SEO Audit Checklist
- A step-by-step monthly checklist
- Tools for automation
- Keeping track of SEO health long-term
Conclusion
Technical SEO may not be glamorous, but it’s essential. A solid technical foundation ensures all your content and marketing efforts are effectively rewarded by search engines.
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