1. Google’s AI and Search Generative Experience (SGE)
- How SGE changes search behavior
- Featured snippets and AI-powered results
- Tips to optimize for conversational search
2. Core Web Vitals and User Experience
- Importance of speed, interactivity, and visual stability
- Tools to test and improve Core Web Vitals
- How UX impacts SEO rankings
3. E-E-A-T and Helpful Content
- What is E-E-A-T? (Experience, Expertise, Authoritativeness, Trustworthiness)
- Real examples of helpful content
- Ways to build trust and authority in your niche
4. Voice Search Optimization
- Rise of voice-enabled devices
- Best practices for voice SEO
- Structuring content for conversational queries
5. Visual and Video SEO
- How to optimize images and infographics
- YouTube SEO and schema markup
- TikTok and Shorts as traffic drivers
6. Semantic Search and NLP
- Shift from keywords to topics
- How Google uses NLP to understand search intent
- Creating content hubs and topical clusters
7. Local SEO 2025
- Google Business Profile updates
- Local search ranking factors
- Tools to monitor local performance
8. Mobile-First and Indexing Changes
- Why mobile UX is non-negotiable
- Mobile SEO tips
- AMP: still worth it?
9. AI Tools for SEO
- ChatGPT, Jasper, Surfer SEO, and others
- Use cases for content, keyword research, and link-building
- Ethical considerations of AI-generated content
10. Link Building in the New Era
- Quality over quantity
- Digital PR and niche edits
- Avoiding outdated and spammy techniques
Conclusion
SEO in 2025 is smarter, more user-focused, and deeply connected to AI and user behavior. Brands that adapt to these changes will lead the SERPs.
